We developed this program to have two parts. The first is a coursework element that is delivered online through structured video lectures. That learning leads to the second part, which is a business plan that you prepare and pitch in person to a panel of faculty and business investors.
Part 1: Online Study
In the formal academic part of the program, you will study 15 courses that will take you three to four weeks to complete, based upon your comfortable learning pace. Each of these courses is structured as short segmented presentations of approximately 15 minutes each, which involve desk work and self-assessed quizzes. Through these video presentations, your instructor will guide you through concepts and issues, explore questions and present the implications of applying ideas and making decisions. This enables you to gain context for the central issues, and provide an illustrated explanation of a method or contrasting methodologies, to discuss the rationale, uses, and limitations of a business idea or model.
At the same time, there are online discussion groups where you engage in moderated discussions with faculty and with other students. Self-assessment quizzes are used to make sure that you have understood the material before you move to the next course.
Part 2: Capstone "Investor-Ready Pitch"
Once you have completed the coursework, it is time to bring to bear the knowledge, skills, and competencies that you acquired in the program to create a Business Plan, which you then present in person at a live event that takes place at business incubators, technology hubs, and centers of social innovation in select Canadian cities.
You will be pitching your Business Plan to a panel of experts composed of faculty members and invited industry guests, some of whom might even be venture capitalists with financing to invest in your business.
You are supported and mentored as you write your Business Plan, as the final course in your program, EPC 1015: Preparing a Pitch for Investors [link to course description] provides guidance and advice as you structure and write your Investor Pitch. The purpose of this Capstone is to enable you to apply the knowledge and skills that you learned in the coursework elements of the program, to integrate the conceptual knowledge learned in the disparate courses into a single undertaking, and to articulate the plan in a professional manner. Through the process of selecting and analyzing a business opportunity, students critically evaluate the business case, and decide on the most appropriate way to develop, finance, commercialize and market the initiative in order to grow a successful business enterprise. As such, this element of the program serves as a Capstone, fostering integrative and multi-disciplinary skills to enable students to achieve a holistic understanding of business entrepreneurship.
By applying your learning in a practice-based situation, this project contributes to the development of cognitive skills as you apply and use knowledge, as well as to professional and practical skills. You also develop presentation skills that are transferable to other